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Marketing Manager

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Posted By: The Recruitment Company
Address:
Contact: 01603 665027
Date Posted: 8th Sep 2008
Salary: £28-30,000PA
Location: Norwich
Reference Code: NO2062
Views Since Posting: 171
Full Description:

Our client wishes to appoint a qualified and experienced Marketing Manager to bring a proactive and strategic direction to the firms marketing activities and to address a number of key projects including:
Support for the achievement of the Firm’s ambitious fee income and profit objectives
Development and implementation of Divisional marketing plans for Rural, Commercial and Residential agency teams
The targeting of new business, the following up of key leads and the development of relationships with key referrers
A major project to design and implement the Firm’s clients and contact database
Continued development of the Firm’s website into a more integrated part of the service and a channel for additional income generation.
An increase in internal communication and development of the marketing aspects of the intranet
Development of new services
Manage and direct the Marketing team.

The marketing manager’s role is necessarily broad and will encompass the following activities:
Work with the Managing Partner, Divisional heads and Office Managers to ensure that marketing plans are developed, implemented and monitored
Ensure that marketing effectiveness is measure by establishing clear objectives and providing a monthly report to the partnership on results achieved and forthcoming activities.
Direct marketing
Design, develop and oversee the maintenance of a new client database
Ensure that existing clients receive appropriate information form the firm on a result basis
Work on the further development of the website to ensure that additional research based information is regularly made available and that new web based service are designed and promoted.
Communications
Develop the firm’s external profile in its key markets throughout the East of England and Overseas
Support the Managing Partners in the communications programmes to support the acquisition of additional firms, offices and resources
Manage the relationship with the external design agency
Ensure that the firm’s identity is used in a consistent way and in accordance with established guidelines (the firm’s brand image and corporate identity may be reviewed in 2008/9 when the firm has reached its 15 year milestone)
Ensure the existing publications and newsletters are produced and distributed in an effective manner to client, prospects and referrer groups
Supervise the work of the media relations Consultant to ensure the firm maintains a high profile in the rural, commercial and residential markets
Lead and direct the marketing assistant(s) in the planning, production and follow up of events (seminars, briefings, shows, hospitality and meetings) and in their daily support role to the Firm
Lead the marketing assistant(s) and external design Agency in the production of corporate, recruitment and agency advertisements.
Manage the development of the marketing aspects of the intranet
Work with the human resource team to ensure effective internal communication
Assist with copywriting as appropriate
Ensure that recommendations from any client research exercises are followed up
Promote good practice across all offices in how best to deliver client satisfaction.
Support the Human Resources team in the provision of appropriate marketing, selling and client development training.
Line management of the marketing assistants and the delivery of smart, modern marketing methods by organising a motivated and committed team
Liaison with professional staff with responsibility for web site and intranet activities
With the Managing Partner, manage the firm’s marketing budget (currently around 2% of fee income and due to be increased)

Skills, Experience and Qualifications required:
Essential:
Degree level education or equivalent.
Professional marketing qualification-ideally CIM Diploma in Marketing.
Microsoft Office systems and experience of web content management systems, database management and e-marketing systems
Minimum 5 years Marketing Manager role preferably in a Partnership.
Working with advertising and marketing services Agencies
Commissioning market research
Understanding of customer segmentation
Budgeting and cost control.
Good people management skills, working with Partners and leading marketing staff
Good interpersonal skills
Strong negotiation skills
Committed team player
Clear thinker
Ability to communicate accurately and effectively in verbal and written English
Ability to travel as required and work some unsocial hours at shows, conferences and exhibitions
Leadership qualities

Desirable:
An understanding of the rural, commercial and/or residential property markets
Experience in sales
Online marketing
Brand development

Person Profile:
Candidate should be good communicators and professional in appearance and in dealings with others
An ability to run multiple projects to timetable and budget, managing a team and external resources along the way
Candidates should be able to lead structured input from others and be comfortable in public speaking within this subject area
A determination to succeed and for personal development is vital

Benefits:
Pensions:
A contribution of 4% of basic salary for Associate Partners and 3% of basic salary for all members of staff
The plan will be open to all members of staff after completion of one year’s service, unless agreed otherwise
Entry to the plan will be on either 1st April or 1st October following completion of one year’s service
In order to receive the contribution, there must be an equal or greater than contribution by you

Financial Advice:
Arrangements have been made with an Independent Financial Adviser, for every member of staff to have an annual meeting to discuss their personal financial matters, if desired. The cost of this will be met by company

Travel Insurance:
You will be entitled to travel insurance following twelve months service.

Private Medical Cover:
You will be entitled to Private Medical Cover following twelve months service

Life Assurance:
A four times basic salary life assurance cover is in place for all members of staff from day one of your employment

Sickness:
During any absence through sickness, the employee’s basic salary will be paid in full up to a maximum of 8 weeks in any rolling 12 month period. Entitlement during a particular absence is determined by deducting from the full entitlement all sickness absence which has occurred in the preceding 12 months

A free scheme offering discounts at a number of local providers located near to each of our offices.

Asperity:
A national scheme which, for a small one-off fee payable by an individual offers discounts at a wide range of well-known national high street and on-line stores such as BT, M&S, John Lewis, Boots and British Airways.

Healthcare scheme:
The Advantage Health Cash Plan provides cover towards the costs associated with routine healthcare such as new prescription glasses, dental treatment, physiotherapy, in-patient stays and consultations for quick access to diagnosis. This plan also includes a range of complementary services designed to ease daily life and support overall health well-being.

Salary will be £28-30,000PA depending on experience & qualifications (+ benefits)

The Recruitment Company (UK) Ltd is acting as an Employment Agency in relation to this vacancy.
We communicate with our candidates, keeping them informed at all times and acting on their priorities. The Recruitment Company selection procedures mean that each person is treated as an individual, matching skills, salary and requirements, as well as culture. We offer in-depth briefings, interview preparation and current market knowledge. Our aim is to be chosen for excellence by our candidates and clients. The Recruitment Company understand with todays long working hours it’s difficult to attend registrations/interviews during the day. We will open early or stay open late to accommodate you.